Fabric
Fabric (formerly Talagent Financial) is a cutting-edge wealth technology platform designed for modern advisors. They approached us to help redesign their brand in tandem with the launch of their new platform. We worked on naming, brand strategy, visual identity, 3D assets, platform design, and website design.
During our initial strategy work, we discovered that advisors harbored a negative sentiment around risk. However, Fabric’s technology enables users to embrace risk in new and powerful ways. We decided to center the brand direction on precisely that – a shifting perception of risk. The brand expression demonstrates that risk should not be avoided but embraced. Risk is all around us; it is the Fabric of life.
Client:
Fabric, Govinda Quish, Nick Rinard
Agency:
&Walsh
Creative Direction:
Jessica Walsh
Strategy:
Lauren Walsh, Angie Shih
Copywriting:
Angie Shih
Executive Producer:
Luciana Almeida
Production:
Rinny Shim, Kasia Sasinowska
Art Direction:
Lucas Luz
Lead Designer:
Lucas Luz, John Sampson
Design:
Sasyk Mihal, Soomin Jung, Jeremy Rieger, Riisa Liao, Jess Gracia, Jada Akoto, Simoul Alva, Steven Xue, Jiayue, Johnelle Smith, Josh Krauth-Harding, Sofia Noronha, Diane Diana, Juanse Carvajal, Marek Rybicki, Marie Ducrocq, Fabrizio, Kristýna Jenčová, Javier Gutierrez, Tiffany M. Wu, Mikayla Hittle
UI/UX Design:
Lucas Luz, Leila Čičić, Glauber Sampaio, Victor Belinatti
3D Design:
Lucas Luz, Sanchit Sawaria, Poppy Zafeiraki
Case Study Photography:
Jarett Loeffler, Chelsea Finkel, Tiffany Thebodeau, Hatsue Andrews
Fabric (formerly Talagent Financial) is a cutting-edge wealth technology platform designed for modern advisors. They approached us to help redesign their brand in tandem with the launch of their new platform. We worked on naming, brand strategy, visual identity, 3D assets, platform design, and website design.
During our initial strategy work, we discovered that advisors harbored a negative sentiment around risk. However, Fabric’s technology enables users to embrace risk in new and powerful ways. We decided to center the brand direction on precisely that – a shifting perception of risk. The brand expression demonstrates that risk should not be avoided but embraced. Risk is all around us; it is the Fabric of life.
Client:
Fabric, Govinda Quish, Nick Rinard
Agency:
&Walsh
Creative Direction:
Jessica Walsh
Strategy:
Lauren Walsh, Angie Shih
Copywriting:
Angie Shih
Executive Producer:
Luciana Almeida
Production:
Rinny Shim, Kasia Sasinowska
Art Direction:
Lucas Luz
Lead Designer:
Lucas Luz, John Sampson
Design:
Sasyk Mihal, Soomin Jung, Jeremy Rieger, Riisa Liao, Jess Gracia, Jada Akoto, Simoul Alva, Steven Xue, Jiayue, Johnelle Smith, Josh Krauth-Harding, Sofia Noronha, Diane Diana, Juanse Carvajal, Marek Rybicki, Marie Ducrocq, Fabrizio, Kristýna Jenčová, Javier Gutierrez, Tiffany M. Wu, Mikayla Hittle
UI/UX Design:
Lucas Luz, Leila Čičić, Glauber Sampaio, Victor Belinatti
3D Design:
Lucas Luz, Sanchit Sawaria, Poppy Zafeiraki
Case Study Photography:
Jarett Loeffler, Chelsea Finkel, Tiffany Thebodeau, Hatsue Andrews
